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The Cult of We: WeWork, Adam Neumann, and the Great Startup Delusion by Eliot Brown, Maureen Farrell

• The Cult of We: WeWork, Adam Neumann, and the Great Startup Delusion
• Eliot Brown, Maureen Farrell
• Page: 464
• Format: pdf, ePub, mobi, fb2
• ISBN: 9780593237113
• Publisher: Crown Publishing Group

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“A juicy investigation into one of Silicon Valley’s most-hyped fallen unicorns.”—Time (Best Books of Summer 2021) The definitive inside story of WeWork, its audacious founder, and what its epic unraveling says about a financial system drunk on the elixir of Silicon Valley innovation—from the Wall Street Journal correspondents (recently featured in the WeWork Hulu documentary) whose scoop-filled reporting hastened the company’s downfall.   WeWork would be worth $10 trillion, more than any other company in the world. It wasn’t just an office space provider. It was a tech company—an AI startup, even. Its WeGrow schools and WeLive residences would revolutionize education and housing. One day, mused founder Adam Neumann, a Middle East peace accord would be signed in a WeWork. The company might help colonize Mars. And Neumann would become the world’s first trillionaire.   This was the vision of Neumann and his primary cheerleader, SoftBank’s Masayoshi Son. In hindsight, their ambition for the company, whose primary business was subletting desks in slickly designed offices, seems like madness. Why did so many intelligent people—from venture capitalists to Wall Street elite—fall for the hype? And how did WeWork go so wrong?   In little more than a decade, Neumann transformed himself from a struggling baby clothes salesman into the charismatic, hard-partying CEO of a company worth $47 billion—on paper. With his long hair and feel-good mantras, the six-foot-five Israeli transplant looked the part of a messianic truth teller. Investors swooned, and billions poured in.   Neumann dined with the CEOs of JPMorgan and Goldman Sachs, entertaining a parade of power brokers desperate to get a slice of what he was selling: the country’s most valuable startup, a once-in-a-lifetime opportunity and a generation-defining moment.   Soon, however, WeWork was burning through cash faster than Neumann could bring it in. From his private jet, sometimes clouded with marijuana smoke, he scoured the globe for more capital. Then, as WeWork readied a Hail Mary IPO, it all fell apart. Nearly $40 billion of value vaporized in one of corporate America’s most spectacular meltdowns.   Peppered with eye-popping, never-before-reported details, The Cult of We is the gripping story of careless and often absurd people—and the financial system they have made.

WeWork, Adam Neumann, and the Great Startup Delusion
Booklist Online Book Review: The Cult of We: WeWork, Adam Neumann, and the Great Startup Delusion. By Eliot Brown and Maureen Farrell.July 2021. 464p. The Cult of We: WeWork, Adam Neumann, and the Great Startup
Amazon.com: The Cult of We: WeWork, Adam Neumann, and the Great Startup Delusion: 9780593237113: Brown, Eliot, Farrell, Maureen: Books.Publisher: ‎Crown (July 20, 2021)Dimensions: ‎6.39 x 1.45 x 9.72 inches The Cult of We: WeWork and the Great Start-Up Delusion
This is the story of Adam Neumann, a young entrepreneur who was driven to create a business whose valuation grew at the expense of just about everything else. The Cult of We — WeWork, weed and wild ambition
The most remarkable fact about WeWork is not that a hyped-up twist on a business as old as office-leasing ended up imploding;  WeWork, Adam Neumann and the Great Startup Delusion
Eventbrite - Oshman Family JCC presents The Cult of We: WeWork, Adam Neumann and the Great Startup Delusion - Thursday, December 16,  The Cult of We: The WeWork Story - Commonwealth Club
Israeli businessman Adam Neumann was on track to become the The Cult of We: WeWork, Adam Neumann, and the Great Startup Delusion;  Authors of new book on WeWork discuss 'The Cult of We' | News
Maureen Farrell and Eliot Brown, authors of the book "The Cult of We: WeWork, Adam Neumann, and the Great Startup Delusion," appear in an  Behind the fallout of WeWork's troubled IPO | Fortune
Book Excerpt-Cult of We “The Cult of We: WeWork, Adam Neumann, and the Great Startup Delusion,” by Eliot Brown and Maureen FarrellCourtesy  The Cult of We: WeWork, Adam Neumann - Library Journal
The Cult of We: WeWork, Adam Neumann, and the Great Startup Delusion. by Eliot Brown & Maureen Farrell · Crown. Jul. 2021. 464p. The Cult Of We review: The disastrous arc of WeWork and
And this March, Hulu released a dreadful documentary, WeWork: Or The Cult Of We: WeWork, Adam Neumann, And The Great Startup Delusion. The Cult of We - Penguin Random House Higher Education
The definitive inside story of WeWork, its audacious founder, and what the The Cult of We. WeWork, Adam Neumann, and the Great Startup Delusion. The Cult of We: WeWork, Adam Neumann - Skylight Books
The Cult of We: WeWork, Adam Neumann, and the Great Startup Delusion (Hardcover) · Description · About the Author · Praise For… How to Explain the Rise and Fall of WeWork? - The New York
In “The Cult of We,” Eliot Brown and Maureen Farrell examine how WeWork's Adam Neumann built a billion-dollar company simply out of renting 

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